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Global Expansion of the Enzyme Bath Business: Headquarters, Branches, and Subsidiaries Model
We propose an innovative business model to spread the Japanese-born enzyme bath to the world. With a multi-layered structure centered on the headquarters (kunistyle Japan), branches and subsidiaries, each layer will share profits while realizing unique regional market development.
Business Model: Collaboration between Headquarters, Branches, and Sub-branches

Headquarters
Manages the brand, provides technology, offers training, and supplies products. Receives 5-10% royalties from the sales of each branch.
Branches
Responsible for market management, marketing, and the development of sub-branches in each country. Receives 7-12% royalties from the sub-branches.
Sub-branches
Implement locally-focused initiatives and provide services tailored to the needs of the local market.
Revenue Streams: Revenue Distribution Across Layers
Branch Revenue
Earn revenue from direct service provision in the region and pay royalties to the headquarters.
Headquarters Revenue
Receive royalties (7-12%) from the branches and pay royalties to the headquarters.
Headquarters Revenue
Receive royalties (5-10%) from the branches and invest in brand value enhancement.
Key to Success: Sustainable Growth Strategy
Scalability
By expanding branches, you can efficiently increase market share and drive revenue growth.
Regional Adaptation
Local branches executing strategies tailored to the culture and needs of each region can smoothly penetrate the market and enhance customer satisfaction.
Multi-Layered Revenue Structure
A system where the headquarters, branches, and sub-branches all secure revenue while contributing to overall growth.
Execution Plan: Phase-Wise Strategy
1
Phase 1
Establish branches in key countries such as the Czech Republic and Costa Rica to build an initial market base.
2
Phase 2
Each branch will expand to major cities and regions within their territory, broadening the reach of services.
3
Phase 3
The headquarters will enhance the global brand value and strengthen the support system for the branches and their expansions, driving the overall business growth.
The Attractiveness of Investment: Entering the Global Market

Market Size
The global enzyme bath market is expected to continue expanding, with significant growth potential.

Profitability
The model that shares profits across the headquarters, branches, and subsidiaries ensures high profitability and stability.

Competitive Advantage
Based on the unique technology and concept of enzyme baths originating in Japan, we will differentiate ourselves in the global market.
Regional Expansion Examples: Enzyme Bath Adaptation in Different Countries
Czech Republic
Leveraging the region's established spa culture, we will integrate traditional spa facilities with enzyme baths to offer a unique service.
Costa Rica
Combining with ecotourism, we will provide enzyme bath experiences in a natural, lush environment. We will also develop custom blends using local plant materials.
Building a Bridge to the World of Enzyme Baths
Innovative Business Model
A multi-layered structure of headquarters, branches, and subsidiaries enables global expansion and local adaptation.
Sustainable Growth
A system is built where each layer shares profits, realizing overall growth.
Disseminating Japanese Culture
Spreading the Japanese-originated wellness culture of enzyme baths to the world, creating new value.